{"id":10387,"date":"2025-10-21T09:53:20","date_gmt":"2025-10-21T09:53:20","guid":{"rendered":"https:\/\/pokecon.jp\/job\/?p=10387"},"modified":"2025-10-21T09:53:20","modified_gmt":"2025-10-21T09:53:20","slug":"3pca-32-%e6%97%a5%e7%9b%ae-privacy-sandbox-%e3%81%ae%e5%be%8c%e5%a7%8b%e6%9c%ab","status":"publish","type":"post","link":"https:\/\/pokecon.jp\/job\/10387\/","title":{"rendered":"3PCA 32 \u65e5\u76ee: Privacy Sandbox \u306e\u5f8c\u59cb\u672b"},"content":{"rendered":"\n<\/p>\n<div id=\"\">\n<h3 id=\"\u5e02\u5834\u306e\u5909\u5316\"><a target=\"_blank\" href=\"#\u5e02\u5834\u306e\u5909\u5316\">\u5e02\u5834\u306e\u5909\u5316<\/a><\/h3>\n<p>Google \u304c CMA \u306b\u63d0\u51fa\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u306b\u3001Deprecation \u3092\u8f9e\u3081\u308b\u6839\u62e0\u3068\u3057\u3066\u3001\u5e02\u5834\u306b\u8d77\u3053\u3063\u3066\u3044\u308b\u5909\u5316\u304c 3 \u3064\u6319\u3052\u3089\u308c\u3066\u3044\u308b\u3002\n          <\/p>\n<ul>\n<li>privacy-enhancing technologies (\u65b0\u3057\u3044\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u6a5f\u69cb)\n            <\/li>\n<li>new AI-driven safeguards (AI \u306b\u3088\u308b\u5b89\u5168\u78ba\u4fdd\u6280\u8853)\n            <\/li>\n<li>evolving global regulations (\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u898f\u5236\u306e\u9032\u5316)\n          <\/li>\n<\/ul>\n<p>\u3068\u3053\u308d\u304c\u3001\u91cd\u8981\u305d\u3046\u306a\u70b9\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u3044\u305a\u308c\u3082\u30a4\u30f3\u30e9\u30a4\u30f3\u3067\u5217\u6319\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u3001\u5177\u4f53\u4f8b\u306a\u3069\u304c\u306a\u3044\u3002\u3068\u306b\u304b\u304f\u3001\u4eca\u306f\u3082\u3046\u59cb\u3081\u305f\u3053\u308d\u3068\u6642\u4ee3\u304c\u5909\u308f\u3063\u3066\u3001Deprecation \u3057\u306a\u304f\u3066\u3082\u306a\u3093\u3068\u304b\u306a\u308b\u3068\u3067\u3082\u8a00\u3044\u305f\u305d\u3046\u3060\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u304c\u8a00\u3048\u3066\u308b\u306e\u304b\u306f\u975e\u5e38\u306b\u66d6\u6627\u306b\u601d\u3048\u308b\u3002\n          <\/p>\n<p>\u3053\u3053\u3067\u5225\u306e\u8996\u70b9\u3082\u898b\u3066\u307f\u308b\u3002\n          <\/p>\n<p>Google \u306f CMA \u3068\u306e\u672c\u4ef6\u4ee5\u5916\u306b\u3001US \u306e DOJ (\u53f8\u6cd5\u7701)\u3068\u3082\u88c1\u5224\u3092\u884c\u3063\u3066\u3044\u305f\u3002\u3044\u308f\u3086\u308b\u300cChrome \u58f2\u5374\u4ee4\u300d\u306e\u30a2\u30ec\u3060\u3002\u3053\u3061\u3089\u3082\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u5be1\u5360\u304c\u706b\u7a2e\u3068\u306a\u3063\u3066\u3044\u308b\u3002\n          <\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066\u3001\u300cChrome \u306e\u58f2\u5374\u306f\u4e0d\u8981\u300d\u3068\u3044\u3046\u70b9\u3067\u843d\u3061\u7740\u3044\u305f\u304c\u3001\u3053\u306e\u4e2d\u3067 Google \u304c\u63d0\u51fa\u3057\u3066\u305f Memorandum \u304c\u4ee5\u4e0b\u3060\u3002\n          <\/p>\n<ul>\n<li>\n              GOOGLE LLC&#8217;S MEMORANDUM ADDRESSING THE LEGAL FRAMEWORK APPLICABLE TO REMEDIES<\/p>\n<\/li>\n<\/ul>\n<p>\u610f\u8a33\u3059\u308b\u3068\n          <\/p>\n<ul>\n<li>\n              AI is reshaping ad tech at every level<\/p>\n<ul>\n<li>AI \u306f\u3042\u3089\u3086\u308b\u30ec\u30d9\u30eb\u3067 AdTech \u306e\u5f62\u3092\u5909\u3048\u3064\u3064\u3042\u308b\n              <\/li>\n<\/ul>\n<\/li>\n<li>\n              non-open web display ad formats like Connected TV and retail media are exploding in popularity<\/p>\n<ul>\n<li>Connected TV \u3084 Retail Media \u306e\u3088\u3046\u306a\u3001Open \u3067\u306a\u3044 Web Display Ad \u306e\u4eba\u6c17\u304c\u7206\u767a\u7684\u306b\u9ad8\u307e\u3063\u3066\u3044\u308b\n              <\/li>\n<\/ul>\n<\/li>\n<li>\n              Google&#8217;s competitors are directing their investments to these new growth areas.<\/p>\n<ul>\n<li>Google \u306e\u7af6\u5408\u4ed6\u793e\u306f\u3001\u3053\u3046\u3057\u305f\u65b0\u305f\u306a\u6210\u9577\u5206\u91ce\u306b\u6295\u8cc7\u3057\u3066\u3044\u308b\u3002\n              <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u305d\u3057\u3066\u3001\u3053\u3046\u3082\u4ed8\u3051\u8db3\u3057\u3066\u3044\u308b\u3002\n          <\/p>\n<blockquote>\n<p>The fact is that today, the open web is already in rapid decline and Plaintiffs&#8217; divestiture proposal would only accelerate that decline, harming publishers who currently rely on open-web display advertising revenue.\n            <\/p>\n<p>As the law makes clear, the last thing a court should do is intervene to reshape an industry that is already in the midst of being reshaped by market forces.\n            <\/p>\n<p>\u4e8b\u5b9f\u3001\u4eca\u65e5\u306e Open Web (Ads) \u306f\u3059\u3067\u306b\u6025\u901f\u306b\u8870\u9000\u3057\u3066\u304a\u308a\u3001\u539f\u544a\u306e\u5206\u5272\u63d0\u6848\u306f\u305d\u306e\u8870\u9000\u3092\u52a0\u901f\u3055\u305b\u3001\n            <\/p>\n<p>\u73fe\u5728 Open Web \u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u53ce\u5165\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u6253\u6483\u3092\u4e0e\u3048\u308b\u3060\u3051\u3067\u3042\u308b\u3002\n            <\/p>\n<p>\u6cd5\u5f8b\u304c\u660e\u793a\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u88c1\u5224\u6240\u306f\u3001\u3059\u3067\u306b\u5e02\u5834\u539f\u7406\u306b\u3088\u3063\u3066\u518d\u69cb\u7bc9\u3055\u308c\u3064\u3064\u3042\u308b\u696d\u754c\u306b\u4ecb\u5165\u3059\u308b\u3079\u304d\u3067\u306f\u306a\u3044\u3002\n          <\/p>\n<\/blockquote>\n<p>\u3053\u3053\u3067\u306f &#8220;the open web is already ~&#8221; \u3068\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u300cWeb \u305d\u306e\u3082\u306e\u306e\u8870\u9000\u300d\u3068\u3057\u3066\u30cb\u30e5\u30fc\u30b9\u3067\u55a7\u4f1d\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u5168\u4f53\u3092\u8aad\u3081\u3070\u3001\u3042\u304f\u307e\u3067\u300c\u4ed6\u306e\u5a92\u4f53\u3068\u6bd4\u3079\u305f\u6642\u306e\u3001\u30af\u30ed\u30fc\u30ba\u3067\u306a\u3044\u3001Web \u5e83\u544a\u300d\u306e\u3053\u3068\u3092\u6307\u3057\u3066\u3044\u308b\u3068\u6349\u3048\u308b\u65b9\u304c\u59a5\u5f53\u3060\u308d\u3046\u3002\n          <\/p>\n<p>\u305d\u306e\u70b9\u306f\u3001\u4eca\u56de\u306e\u4fc2\u4e89\u305d\u306e\u3082\u306e\u306b\u5bfe\u3059\u308b Google \u304b\u3089\u306e\u975e\u96e3\u306b\u3082\u73fe\u308c\u3066\u3044\u308b\u3002\n          <\/p>\n<blockquote>\n<p>Harms to the open web.\n            <\/p>\n<p>In the face of this significant hardship and uncertainty accompanying divestiture, Plaintiffs fail to acknowledge (let alone take into account) the reality that the world has moved significantly away from open-web display\n            <\/p>\n<p>In January 2025, only 11% of display advertising impressions purchased by AdWords advertisers were for open-web display (for comparison, down from over 40% in January 2019).\n            <\/p>\n<p>Plaintiffs are fighting for a remedy that would vanquish a past that has been overtaken by technological and market transformations in the way digital ads are consumed.\n            <\/p>\n<p>Open Web \u3078\u306e\u5f0a\u5bb3\n            <\/p>\n<p>\u5206\u5272\u306b\u4f34\u3046\u3053\u306e\u91cd\u5927\u306a\u82e6\u96e3\u3068\u4e0d\u78ba\u5b9f\u6027\u306b\u76f4\u9762\u3057\u3066\u3001\u539f\u544a\u306f\u3001\u4e16\u754c\u304c Open Web Display (ads) \u304b\u3089\u5927\u304d\u304f\u96e2\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u73fe\u5b9f\u3092\u8a8d\u3081\u3066\u3044\u306a\u3044(\u307e\u3057\u3066\u3084\u8003\u616e\u306b\u5165\u308c\u3066\u3044\u306a\u3044)\u3002\n            <\/p>\n<p>2025 \u5e74 1 \u6708\u3001AdWords \u306e\u5e83\u544a\u4e3b\u304c\u8cfc\u5165\u3057\u305f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u3046\u3061\u3001Open Web Display \u5411\u3051\u306f\u308f\u305a\u304b <em>11%<\/em> \u3060\u3063\u305f(2019 \u5e74 1 \u6708\u6bd4\u8f03\u3067 40% \u8d85\u6e1b\u5c11)\u3002\n            <\/p>\n<p>\u539f\u544a\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u6d88\u8cbb\u65b9\u6cd5\u306b\u304a\u3051\u308b\u6280\u8853\u3068\u3001\u5e02\u5834\u306e\u5909\u9769\u306b\u8ffd\u3044\u8d8a\u3055\u308c\u305f\u904e\u53bb\u3092\u3001\u6253\u3061\u6d88\u3059\u6551\u6e08\u7b56\u3092\u6c42\u3081\u3066\u6226\u3063\u3066\u3044\u308b\u3002\n          <\/p>\n<\/blockquote>\n<p>2025 \u5e74 1 \u6708\u306e\u6b21\u70b9\u3067 2019 \u5e74\u304b\u3089 40% \u6e1b\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u65e2\u306b\u30b3\u30ed\u30ca\u524d\u3068\u6bd4\u3079\u3066\u534a\u6e1b\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u3082\u3046 Web \u306b\u304a\u3051\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306f\u3001\u5e83\u544a\u5e02\u5834\u306e\u300c\u4e2d\u5fc3\u300d\u3067\u306f\u306a\u3044\u3068\u6349\u3048\u308b\u306e\u304c\u59a5\u5f53\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002\n          <\/p>\n<p>\u3067\u306f\u3001\u5e83\u544a\u5e02\u5834\u306e\u4e2d\u5fc3\u306f\u3069\u3053\u306b\u884c\u3063\u305f\u306e\u304b? \u305d\u308c\u306f\u4ee5\u4e0b\u3067\u8ff0\u3079\u3089\u308c\u3066\u3044\u308b\u3002\n          <\/p>\n<blockquote>\n<p>Google&#8217;s ad tech provider competitors, many of whom are major household names, have also uniformly directed their investments and focus to the most rapidly growing ad formats-not open-web display.\n            <\/p>\n<p>Connected TV advertising via providers like Netflix and Disney is now &#8220;the fastest-growing advertising channel in the U.S.&#8221;\n            <\/p>\n<p>And retail media advertising has experienced enormous investments by &#8220;retailers of all sizes,&#8221; with $60 billion expected to be spent in 2025.\n            <\/p>\n<p>For example, Amazon invested in its demand-side platform, in particular through partnerships with TV providers, &#8220;to clobber rivals The Trade Desk and Google in a key area of advertising&#8221;;\n            <\/p>\n<p>The Trade Desk worked with Spotify, a digital audio platform, to launch a Spotify ad exchange;\n            <\/p>\n<p>and Magnite partnered with Samsung Ads to support Samsung&#8217;s TV advertising and with Netflix to support Netflix&#8217;s new, in-house ad suite.\n            <\/p>\n<p>AdTech \u30d7\u30ed\u30d0\u30a4\u30c0\u3068\u3057\u3066\u306e Google \u306e\u7af6\u5408\u4ed6\u793e(\u305d\u306e\u591a\u304f\u306f\u5927\u624b\u6709\u540d\u4f01\u696d)\u3082\u307e\u305f\u3001\u30aa\u30fc\u30d7\u30f3 Web \u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3067\u306f\u306a\u304f\u3001\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3057\u3066\u3044\u308b\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u6295\u8cc7\u3068\u96c6\u4e2d\u3092\u5411\u3051\u3066\u3044\u308b\u3002\n            <\/p>\n<p>Netflix \u3084 Disney \u306a\u3069\u306e\u30d7\u30ed\u30d0\u30a4\u30c0\u3092\u901a\u3058\u305f Connected TV \u5e83\u544a\u306f\u3001\u4eca\u3084\u300c\u7c73\u56fd\u3067\u6700\u3082\u6025\u6210\u9577\u3057\u3066\u3044\u308b\u5e83\u544a\u30c1\u30e3\u30f3\u30cd\u30eb\u300d\u3067\u3042\u308b\u3002\n            <\/p>\n<p>\u307e\u305f\u3001\u5c0f\u58f2\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306f\u300c\u3042\u3089\u3086\u308b\u898f\u6a21\u306e\u5c0f\u58f2\u696d\u8005\u300d\u306b\u3088\u3063\u3066\u83ab\u5927\u306a\u6295\u8cc7\u304c\u884c\u308f\u308c\u3066\u304a\u308a\u30012025 \u5e74\u306b\u306f <em>600 \u5104\u30c9\u30eb<\/em> \u304c\u6295\u3058\u3089\u308c\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u308b\u3002\n            <\/p>\n<p>\u4f8b\u3048\u3070\u3001Amazon \u306f Demand-Side Platform\u3001\u7279\u306b TV \u30d7\u30ed\u30d0\u30a4\u30c0\u3068\u306e\u63d0\u643a\u306b\u6295\u8cc7\u3057\u3001\u300c\u5e83\u544a\u306e\u4e3b\u8981\u5206\u91ce\u3067\u30e9\u30a4\u30d0\u30eb\u3067\u3042\u308b Trade Desk \u3084 Google \u3092\u6253\u3061\u8ca0\u304b\u3057\u305f\u300d\n            <\/p>\n<p>Trade Desk \u306f\u30c7\u30b8\u30bf\u30eb\u30aa\u30fc\u30c7\u30a3\u30aa\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e Spotify \u3068\u5354\u529b\u3057\u3001Spotify \u306e\u5e83\u544a\u53d6\u5f15\u6240\u3092\u7acb\u3061\u4e0a\u3052\u305f\u3002\n            <\/p>\n<p>\u305d\u3057\u3066 Magnite \u306f\u3001Samsung \u306e\u30c6\u30ec\u30d3\u5e83\u544a\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b Samsung Ads \u3068\u63d0\u643a\u3057\u3001Netflix \u306e\u65b0\u3057\u3044\u81ea\u793e\u5e83\u544a\u30b9\u30a4\u30fc\u30c8\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b Netflix \u3068\u63d0\u643a\u3057\u305f\u3002\n          <\/p>\n<\/blockquote>\n<p>\u52d5\u753b\/\u97f3\u58f0\u5e02\u5834\u306e\u5f37\u3055\u304c\u5f37\u8abf\u3055\u308c\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u305d\u306e\u5e02\u5834\u306f YouTube \u3092\u6301\u3064 Google \u3067\u3059\u3089\u638c\u63e1\u306f\u3067\u304d\u3066\u3044\u306a\u3044\u3002\u3064\u307e\u308a\u3001\u305d\u3053\u306b\u5be1\u5360\u72b6\u614b\u304c\u3042\u308b\u3068\u8a8d\u3081\u308b\u306e\u306f\u96e3\u3057\u3044\u3053\u3068\u306f\u3001\u6211\u3005\u306e\u4f53\u611f\u3068\u3082\u5408\u3044\u305d\u3046\u3060\u3002\n          <\/p>\n<p>\u307e\u305f\u4ed6\u306b\u3082\u3001\u4f8b\u306b\u6f0f\u308c\u305a AI \u306e\u767b\u5834\u306b\u3088\u308b\u5e02\u5834\u306e\u8ee2\u63db\u306b\u3064\u3044\u3066\u3082\u3001\u968f\u6240\u306b\u8ff0\u3079\u3089\u308c\u3066\u3044\u308b\u3002\n          <\/p>\n<p>\u554f\u984c\u306f\u3001\u3053\u308c\u3089\u306e\u5909\u5316\u304c 1 \u5e74\u305d\u3053\u3089\u3067\u8d77\u3053\u3063\u3066\u3044\u308b\u70b9\u3060\u3002CMA \u306b\u3057\u3066\u3082 DOJ \u306b\u3057\u3066\u3082\u3001\u8a71\u304c\u59cb\u307e\u3063\u305f\u3068\u304d\u3068\u6bd4\u3079\u3066 Web \u3092\u53d6\u308a\u5dfb\u304f\u7523\u696d\u69cb\u9020\u306f\u524d\u63d0\u304b\u3089\u3057\u3066\u5909\u308f\u3063\u3066\u3057\u307e\u3063\u305f\u306e\u3060\u3002\n        <\/p>\n<\/div>\n\n<br \/><a href=\"https:\/\/blog.jxck.io\/entries\/2025-10-21\/deprecation-of-effort.html\">\u5143\u306e\u8a18\u4e8b\u3092\u78ba\u8a8d\u3059\u308b <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u5e02\u5834\u306e\u5909\u5316 Google \u304c CMA \u306b\u63d0\u51fa\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u306b\u3001Deprecation \u3092\u8f9e\u3081\u308b\u6839\u62e0\u3068\u3057\u3066\u3001\u5e02\u5834\u306b\u8d77\u3053\u3063\u3066\u3044\u308b\u5909\u5316\u304c 3 \u3064\u6319\u3052\u3089\u308c\u3066\u3044\u308b\u3002 privacy-enhancing technologies (\u65b0 [&hellip;]","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10387","post","type-post","status-publish","format-standard","hentry","category-hatena-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3PCA 32 \u65e5\u76ee: Privacy Sandbox \u306e\u5f8c\u59cb\u672b - \u30dd\u30b1\u30b3\u30f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.jxck.io\/entries\/2025-10-21\/deprecation-of-effort.html\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3PCA 32 \u65e5\u76ee: Privacy Sandbox 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